Davide Bartolucci | founder & CEO, SHADO | Full Digital, no iron.

The talents of these times



We have survived 10 coast-to-coast days in the US, a tour de force made up of business meetings, chatting with multidisciplinary creative people and immersion in places where almost anything can be “tagged” as “entertainment”.

Today more than ever, I am convinced that first defining and then knowing how to recognize talent, is a real process that has to impose a model of rationality on instinct.

When we launched CIRKUS (an online competition for new Internet TV formats) we were aware that a priceless value travels on the net, made up of bits of intuition, sometimes it is creativity, sometimes the simple necessity to communicate, but it is something other than what we already know about contribution, sharing and collaboration.

All this intellectual worth becomes valuable only when organized and helped to emerge.

I am more and more convinced that television and entertainment will find equilibrium on the net only after a whole chain is able to cope with the technological and social evolution in progress.

After 5 months of competition, in just a few days we will announced the 10 winning projects, an exciting selection and a journey that allowed us to meet the authors in their contexts.

On this trip, first virtual then physical, we haven’t just discovered value, from Hollywood to New York it is not things that amaze us, but people capable of reading these times through the right filters. Whoever has had something to do with a place of creativity knows how much an author, perhaps understandably so, risks in letting the feeling of authorship prevail over the decisive choices, so that the right idea can triumph.

On this trip between different social and professional walks of life, we have touched a market where people constantly put themselves at stake, they have no fear of daring and, above all, they put their ideas first, even before themselves.

When we talk about opportunity, in the US, we are talking about this attitude, this fantastic form of constructive trust which, together, we will do our utmost to transform into success.

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This entry was written by dbartolucci, posted on November 19, 2009 at 11:57 pm, filed under Social Entertainment and tagged , , , , , , . Leave a comment or view the discussion at the permalink.

The best beginning

Ok, here we go, in black & white, exactly the opposite of today’s TV, something that we can no longer define as a magic box because it is the very disappearance of its physical limits that people are talking about more and more nowadays.

They are talking about it today in San Francisco, on New Tee Vee Live ’09, where the theme is “The Year of TV Everywhere“.

While I shake off the ever-pleasant Californian jet lag, I am getting ready for a shot of adrenaline which these contexts, like few others, can inject. 

I was here last year too, and all in all, not long has passed since the previous edition though enough to change more than just details…

We were fascinated by Anthony E. Zuiker’s speech, bursting with instinct and clear vision. In these months he has managed to convey his extraordinary popularity (with CSI) into one of the most innovative products to appear on the market: LEVEL26;

Lucas Cruikshank, aka FRED, was presented as an Internet star, a freak 2.0, capable of attracting around 30 million hits on YouTube. Fred’s audience has more than doubled but he has learned to gain from it and Hollywood is about to dedicate a feature film to him;

Greg Goodfried of EQAL related how a format and communities have really started to become one single thing, because a few months later he launched new concept shows able to extend the popularity of TV channels (CBS with Harper’s Globe), celebrities (Paula Deen with Get Cookin’) and publishers (Dutton/Penguin Group with LEVEL 26);

In the studio together with Tommaso Tessarolo of Current TV, and then walking around the magnificent city metabolizing the barriers of trans-media, with every step we were more convinced that the future is first intuited (as we were doing) and then guided with patience, because we were speaking about television, entertainment, pop culture.

Thus comparing that moment with today I like to think about the road we have travelled, launching a brave brand new format (FRAMMENTI, created by SHADO and LOG607, which in those very days we were dreaming about putting on Current Italia), with CIRKUS recruiting great new TV ideas and would-be “multi-platform celebrities”, but, most of all, starting to understand with numbers and real-life experiences (together with the staff) just how much the balance between what the public likes and what it can actually take counts. Transforming the new spaces that digital media can create into new “prime time slots” is not an easy undertaking, and certainly not an instant process.

Today seems like the right moment to inaugurate these pages and narrate the story of a voyage, to note significant stimuli in a scenario where know-how has a more determining role than ever.

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This entry was written by dbartolucci, posted on November 12, 2009 at 4:10 am, filed under Viral and tagged , , , , , , , , , , , , , . Leave a comment or view the discussion at the permalink.