Davide Bartolucci | founder & CEO, SHADO | Full Digital, no iron.

Dr. Drew Ordon’s creativity, a surreal pop-delirium.

Well, fantastic, during the return flight from the US, despite the struggle with uncomfortable airline logo-stamped cushion and the tiny space for my legs, I can’t stop thinking about the reassuring face of Dr. Drew Orden.

Hulu wasn’t my only media addiction on my American trip, but there was also a huge doze of regular TV, especially CBS, that reassuring monolith, which despite the digital revolution, has been around since 1927.

And it was while enjoying that special “spectacle of numerous commercials punctured by the occasional show” of American broadcasting, that I discovered “The Doctors”, an incredible programme, one of those things that makes me think that over there they really are beyond all limits.

They are presented as “America’s medical dream team” and they stage a popular show based on simple medical advice, interviews and investigations sometimes leading to melodrama, but ever-attentive to keeping the connotation of the show.

There are 4 of them, straight from a medical textbook, they are scientifically placed to represent everything necessary and what you might expect in a moment of need.

You have Dr. Sears, the reassuring stethoscope-clad paediatrician who makes us want to have kids just so we can have them treated by him; Dr. Lisa Masterson, gynaecologist and obstetrician, black but not too dark, Obama-style, and then there’s the young leader of the pack, Dr. Stork, who, judging from his toned physique could easily hail straight from “300″ or “Troy”, and whose charisma makes him the new George Clooney; he who in an emergency dash makes you think that, after all, if you have to die, isn’t it better to do so surrounded by hunks?

And my favourite, Dr. Drew Ordon, the Beverly Hills plastic surgeon, a 21st century artist who bestows joy on his patients and moments of hope and dreams on his viewers.

I love the packaging of this programme, the role of the audience both on TV and online, when they speak with the show characters via their blogs, and I especially love the surreal pop-delirium that it represents.

And so I met the four doctors one morning in New York, while I’m doing up my shoes with the TV on in the background and they are exchanging enlightened opinions in a feature on embarrassing problems that you would never tell anyone (but can do so intimately to CBS).

It is here that you reveal yourself, aristocratic Dr. Drew Ordon, you take the mic, look straight into the camera and, no longer able to hide it, you smile slightly because, yes, you really are speaking about… diarrhoea.

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This entry was written by dbartolucci, posted on November 24, 2009 at 4:37 am, filed under Branded content and tagged , , , , , , . Leave a comment or view the discussion at the permalink.