Davide Bartolucci | founder & CEO, SHADO | Full Digital, no iron.

Between compulsive hulu-ing and “real Americans”

These days I am in the middle of a multicoloured trip.

Just putting the names San Francisco, Las Vegas, Los Angeles and New York in the same sentence is enough to start your head spinning, never mind what happens in the eyes of the hungry explorer who physically covers the distance between these legendary points.

Finally free from those barriers that prevent its use in Italy (a geographic restriction limits the content distribution to the USA), I’ve been devouring HULU every night, gorging on comedies, documentaries and my favourite TV series like 30ROCK with Alec Baldwin in top form…

What Ries and I are looking for is a border, whatever defines the languages of tomorrow’s TV, the rhythms and the words of an entertainment that still hasn’t come into the spotlight.
We are in the US and it is always here, inexorably, that the border of one market becomes the border of all markets.

San Francisco tells us how Silicon Valley’s importance is spreading, changing into a kind of Hollywood business metronome: every innovation changes the paradigms of fruition and content sharing. Software and platforms have also become structures for new narrations.

And then we have a bag of opinions of those who believe in new forms of distribution (Marc Whitten of Xbox, Reed Hastings of NETFLIX and Avner Ronen of Boxee), and surprise protagonists like Gary Cohen, CEO of Redbox, the American company that specialises in selling DVDs, to demonstrate how simplicity and low cost can, even in this stage of the market, re-invent business like renting physical support.

It is exactly this kind of encounter that makes me think just how much business meetings with tables heaped with blazing iPhones buzzing with applications (often bought to while away time waiting), are just one piece of the future of this market.

Yes, because there are millions of people who still have to be ushered into the digital era, who will need time before they chuck away their DVD player or start trusting the sharing of their opinions with the frenetic “status” of a social network.

Maybe more than ever in this transition phase, for those who have chosen to work in digital entertainment and create new scenarios, the time has come to remember once again that you must, above all, spot people’s emotions and respond to this age-old need, because exactly these things dictate popularity and make the business models work.

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This entry was written by dbartolucci, posted on November 19, 2009 at 2:54 am, filed under Mobility and tagged , , , , , , , . Leave a comment or view the discussion at the permalink.